Tirupati Tea Sets Sights On New Frontiers To Spread Its Aroma

Tea is no more a tea. The simple morning tea has manifested itself in a more organic and healthier way it used to be. Herbal lemon tea, lemon tea sugar free and Amrita green tea are the craze and Tirupati Products is ushering in that healthy and tasty revolution.

Vinod Kumawat was like any other successful trader till he developed a personal penchant for organic tea after a visit to Hyderabad. In an interview to Business Rankers, he said that after taking a lemon tea in one of his visits to the Charminar city, he got hooked on to the taste and wanted to experiment and improvise.

Before beginning his journey in the tea business, he himself would prepare organic tea and serve his valuable clients, friends and family members. The response was infectious. Then one day he thought of commercializing it and had a small set up at his home.

Since then, there has been no looking back. The Tirupati brand has found acceptability. Bollywood stars like Paresh Rawal have become the fans of Amrita brand of tea he makes.

Currently, there are four distributors in Jaipur, and the products are now available in markets like Delhi, Mumbai, Pune and many parts of Rajasthan. But Kumawat said that this is the right time to build scale and corporatize the whole systems and processes.

It has revenues of more than Rs 1 crore producing 100 tonnes annually. But Kumawat said that they want to have deeper penetration in the metros and increase the production volume.

“We already have taken an office in Delhi. Marketing professionals and systems for inventory management will also be in place to handle the volume efficiently,” said Kumawat, who has recently completed an MBA programme to learn the secrets of marketing. Now, he has his MBA educated son Hitesh Kumawat to assist him in entering new markets.

“The future of an organization depends upon three factors, which include credibility, quality as well as trust. Fueled with these factors, we have earned recognition in the markets of Indian subcontinent within very short period of time. Our range is processed using quality tested ingredients, thus highly acknowledged among clients for their high nutritional value, freshness, purity, longer shelf life and many other factors. We procure ingredients from the trustworthy vendors, who are holding respected position in this challenging industry,” said Kumawat. He said he has his own farm for lemons where no chemicals are used.

The company has state-of-the-art infrastructure that enables them to meet production targets successfully as well as the rising demands of client in best possible manner. It has covered-up large area and categorized efficiently into several other departments, which include production, quality, administration, sales and marketing, warehousing and packaging, logistics, research and development, etc.

The operations carried out in the organization are backed by the expertise of highly experienced professionals. “They are well-versed about the growing market specifications and have complete knowledge about the requirements of clients,” added Kumawat.