The auspicious occasion of Shubho Mahalaya Amavasya marks the end of Shradh or Pitru Paksha and the beginning of the auspicious Devi Paksha. Usually, this also marks the beginning of the 10-day Durja Pujo festival, but this year, the homecoming of Devi Durga will be observed exactly a month after Shubho Mahalaya Amavasya.
To mark this significant day, Kalyan Jewellers brand ambassador Ritabhari Chakraborty’s is seen in an all new avatar, portraying the three very distinct personifications of Durga Maa. As Goddess Sati, Maa Parvati and Mahishasura Mardini, Ritabhari adorns exquisite, handcrafted traditional jewellery from Kalyan Jewellers’ various collection.
Speaking on the auspicious occasion of Mahalaya, Kalyan Jewellers’ regional brand ambassador, Ritabhari Chakraborty said, “It is believed that on this day Maa Durga comes back to her father’s house with her children on earth from heaven. For the Bengalis, Durga Puja is the biggest festival and this day marks the beginning of the festive season. For years, Maa Durga’s triumph over Asura has been depicted on radio, television and plays, popularly called as ‘Mahisasurmardini’. In any idol of Maa Durga it is quite evident that the adornment of jewelry is from head to toe. It’s an honor for me to portray Maa Durga in collaboration with Kalyan Jewellers and Anandabazar Patrika. It is all the more special because it gives out a very important message that if Maa Durga symbolizes women power then why don’t we respect and worship our women equally. The physical violence on women in our country has increased rapidly in the last few years. So this is our simple way of reminding people that every woman has a goddess within them and to respect them.”